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A maximum bid is a bid placed on behalf of a buyer by, up to the maximum amount. This feature allows buyers to outbid other bids without having to be online, whilst giving the bidder the control to specify the maximum bid.

With a maximum bid, the buyer specifies the price for the highest bid. The system automatically places the next bid and increases it by the bid increment until the buyer either wins the bid or his maximum price is reached. This method and the maximum bid remains in effect until the end of the auction or until the buyer changes his maximum bid. Any new bids made by other buyers automatically activate the maximum bid function for the buyer.

The maximum bid placed by a buyer is never disclosed to other buyers – and the system will always use the lowest bid necessary to win.