The site is located fronting the busy A56 Manchester Road approximately 1 mile north of the Altrincham Town Centre. The A56 runs from Junction 7 of the M56 approximately 3 miles to the south and north to Junction 7 M60 and ultimately to Manchester City Centre. The immediate land use is mixed to include the Pelican Pub and a range local retail units occupied by independent businesses in nearby parades. The site currently comprises the Pelican Inn Public House which fronts Manchester Road and to the rear the Former Altrincham Lodge Motel. The Pelican Pub is three storey and of traditional brick construction with multi pitch tiled roof. The motel comprises a two storey detached building built in a U-shape of brick and timber construction with flat metal clad roof. It has been fitted out offering 48 en-suite rooms with reception area and manager's office. The site currently boasts two significant car parks one adjoining the north side elevation of the Pelican Pub and the other to the rear surrounding the motel.